Poking Around with Multi-Touch: Building MindTribe’s Multi-Touch Mobile Reference Platform

July 2nd, 2009 by Alan Laursen

The iPhone was the breakthrough product that introduced multi-touch—the ability to manipulate a touch screen interface with multiple fingers at once—to the average consumer. Along with the popularity of the iPhone came the realization that this new technology could make a user interface more flexible and more intuitive than previously possible. As such, MindTribe has seen a surge in companies looking to incorporate multi-touch interfaces into their products.

While the tools needed to implement a multi-touch interface are increasing in availability, they are still not established enough to be in the hands of every company’s engineers or contract manufacturers, and product technologies and offerings are rapidly evolving from week to week.

Some of our clients see the addition of multi-touch as an avenue to differentiating themselves, some see a means of creating new user experiences, while others seek insight in determining whether multi-touch is feasible for their product.

The rush for multi-touch is on. To help our clients quickly get an intuitive feel for the possibilities and limitations of multi-touch interfaces, we built a mobile reference platform to enable quick and easy experimentation. The product of this effort, a handheld demo unit, will serve as an anchor to future client discussions on the technology.

In addition to creating a reference platform for our clients, it was also a good opportunity for us to refresh our knowledge on the state of the whole landscape of the multi-touch industry, from the vendors involved to the range of technologies available. To that end, here’s a brief rundown of some of the most common approaches to incorporate multi-touch into a product:

Resistive

Resistive touch screens have long been the low cost option for single-touch interfaces, commonly found in smart phones, GPS navigators and Chumbys. With some custom sensor hardware and a lot of software IP, a few multi-touch enabled resistive touch screens (such as those from Stantum) have become available.

These modules are targeting the handheld device market with sizes between two and five inches. This puts them in direct competition with the capacitive multi-touch sensors in the next section.

Projected Capacitive

There are two different flavors of capacitive touch:  Surface Capacitive and Projected Capacitive. The details of how these two technologies function could fill an entire blog post, so they will not be covered here. There are, however, key differences that can have a big impact on the design of a product. Finding a good breakdown of these differences proved difficult in our searches, so they will be listed here for those who want to know:

1)      The electrodes of a Surface Capacitive sensor must be directly touched by a finger in order to work. As such, they must be on the top-most layer or surface of the touch panel and cannot be covered. The electrodes of a Projected Capacitive sensor, on the other hand, actually sense the proximity of a finger and are able to sense through thin materials such as the hardened Oleo-phobic glass of the iPhone. In essence, the ability to sense is projected onto the top layer of the panel.

2)      Surface Capacitive sensors are simpler than the projected capacitive type and are much cheaper and more common as a result.

3)      The difference that is most relevant to this blog is that Surface Capacitive sensors cannot be used for multi-touch, at least not in current and common implementations. This should not imply that every projected capacitive sensor is capable of multi-touch, however, only that you should start your search for a sensor at a company which already offers the Projected Capacitive variety.

What makes a Projected Capacitive sensor a multi-touch sensor lies in the layout of its sense electrodes. This pattern is determined by the IC that drives the sensor and currently there are three major players in this space: Cypress Semiconductor, ATMEL and Synaptics. These vendors all have their own electrode patterns associated with their products, so it is important to specify your controller IC to the sensor supplier. Fortunately, sensor variety has been growing along with demand and these compatibility issues should become less of a hurdle.

Projected Capacitive is currently the leader in the handheld multi-touch market with sizes that range from two to ten inches. New products, such as PCs that support multi-touch, have been pushing out the bounds of how large of a screen projected capacitive can support.

Camera-Based

This technology is at the heart of some of the first multi-touch devices and has gained a lot of attention as the core of Microsoft’s Surface product. This approach uses a camera located behind the screen to see where the user’s fingers are touching. There are a number of techniques that use infra-red light and different surface materials to try to get the best touch resolution. With all necessary equipment available to the average consumer, camera-based multi-touch has taken root in the hobbyist community. Open source software packages, such as those from NUIGroup, provide DIY-ers with all of the information they need for a homemade multi-touch setup.

Since the camera needs to be set back from the touch surface a ways, these multi-touch setups must have some depth and are well suited for large applications. Camera-based multi-touch systems have a very wide range of sizes and are well suited to multi-user applications where big touch surfaces are a must.

MindTribe’s Reference Platform

There were a number of pressures that lead us to choose the handheld form factor for our multi-touch demo. Primarily, a small device is most directly relevant to the needs of our clients, whose products are generally smaller than a breadbox. As I outlined above, the technology needed to make a six foot touch screen has nothing in common with what goes into a smart phone. Second, camera approaches aside, the best supported screen size in multi-touch is 3.5 inches. In fact, projected capacitive glass manufacturers such as TPK, Touch International and Wintek have pre-engineered touch sensors available at 3.5 inches. This way, the development costs have been covered and there is no barrier to customers who want this commonly requested size.

 

IMG_6366 (Small)

MindTribe Mobile Multi-Touch Reference Platform


Another boon to the development of this demonstration platform was a smart phone development platform that we came across. It allowed us to tackle the multi-touch interface without having to first spend the time needed to build up the rest of the system. This device runs Windows CE, comes with a LCD, battery and a slew of interfaces that make it easy to add functionality. We removed the GSM cell module and replaced it with a custom board that held the multi-touch controller, which reports any touch information to the phone’s processor over an I2C interface. The simplicity of this board is a testament to the complexity of the controller IC, in this case a Cypress part (we’re working on additional platforms to showcase the technology of other manufacturers). These controller chips are designed to do all of the heavy lifting when it comes to driving the sensor while still fitting into a tight space.

Speaking of fitting things into tight spaces, we packaged the stack of touch glass, LCD, processor board and battery into a custom enclosure. One of our mechanical engineers was looking for an excuse to try a new rapid prototyping technique called DDM, a variant of FDM. We figured that we could kill two birds with one stone with this project and check this method out while we were developing the multi-touch demo. Take a look at the resulting enclosure in the picture of the assembled demo. Consequently, you can learn more about many available rapid prototyping methods in Troy’s June blog post.

With some quickly written software loaded to show off the multi-touch functionality we were finished with the demo. Overall we found that implementing a projected capacitive multi-touch interface is a straightforward process. There were fewer electrical noise issues than we had feared and, after a few hiccups and slow downs, the I2C interface is working to send the coordinates of our fingertips through our software and onto the screen. While the performance of this demo is decent, it is not as fast as some PC-based demos that we have seen. It goes to show that a lot of optimization work goes into each device that makes it to market. When a touch screen isn’t tracking in real time, it’s apparent. With multi-touch, there is even more data thrown into the mix and good software ensures that the human-machine interaction remains seamless.

 

IMG_6370 (Small)

Multi-Touch Performance Demonstration Application

 

With the increasing availability and simplicity of the components needed to add multi-touch to a new product, we expect to see this interface in more and more products. The technology has grown mature enough that product developers no longer need to view it as a risky feature so long as its limitations are well understood.

Mechanical Prototyping Processes: What to Use and When

June 19th, 2009 by Troy Edwards

Here at MindTribe, our product design team works with clients who have varied schedules and budgets. To best serve their individual needs, we use a variety of prototyping methods to create mechanical models for review. Sometimes the parts are used for engineering purposes, and other times the parts are purely cosmetic for interdisciplinary design reviews. Understanding the pluses and minuses of each process allows us to minimize time and budget while achieving the design objectives. Below is a short summary of the processes we use most often for small quantities of mechanical parts.

Stereolithography (SLA)

How it works: SLA is an additive prototyping process in which parts are built layer by layer from the ground up. The process begins by raising a platform up to the top of a pool of UV curable photopolymer resin. A squeegee wipes a thin layer of photopolymer across the top of the platform (about 0.004” thick). A UV laser is activated which bounces off a movable mirror, and strikes the photopolymer hardening it at the point of contact. A computer connected to the machine moves the mirror in an x-y pattern so the laser can trace out the rest of the first layer. Once the first layer is complete, the platform drops down one layer thickness (.004”) and the process begins again. Once all the layers are complete, the part is removed from the machine for cleaning and one final cure under a UV light source.

Cross section of SLA machine

Cross section of SLA machine

How it’s used: SLA is one of the most popular rapid prototyping processes because it produces dimensionally accurate parts in one to two days. Product designers can build the parts into assemblies to check fit and identify potential problems. For example, the clear resins give you the ability to see inside the enclosure to spot potential problems within. You can also sand and paint the parts to make cosmetic models. The downside of SLA is that the photopolymer resins only approximate the mechanical performance of ABS or polycarbonate (PC), the most common plastics for consumer electronics, so you may have to machine another set of prototypes from ABS or PC to perform reliability testing.

We’ve found SLA to be most useful in the early stages of a project where risk areas must be mitigated as quickly as possible. SLA was particularly useful on a recent project for a consumer electronic device that required solutions for acoustics, wire routing, feedback to the ID team, and a complex flip-out USB connector. We quickly designed the parts, submitted the parts to an SLA shop, and had prototypes built two days later. The working prototypes validated the design, and helped us identify other risk areas to tackle in the next iteration. Once the design was stable, we machined parts from ABS for preliminary reliability testing.

Selective Laser Sintering (SLS)/ Direct Metal Laser Sintering (DMLS)

How it works: SLS is similar to SLA, but uses powder instead of photopolymer resin. In SLS, a laser cures small granules of nylon powder into any shape. The powder is available in a variety of blends, some of which are fuel resistant, heat resistant, or reinforced with glass for stiffness. The process is very fast, so big parts can be produced in one to two days. Additionally, the parts are ready to use right out of the machine which saves time as well. Another attractive feature of this process is the ability to sinter multiple parts of an assembly all together at once in its assembled state.

The DMLS process is similar to SLS, but fuses small granules of metal such as stainless steel. The parts require some secondary processing, but it is possible to produce complex metal parts in a few days.

SLS_blg1

Cross section of SLS machine

How it’s used: Product designers can use SLS to produce accurate and rugged models in days. This process is particularly useful for producing large parts, units that will get tossed around a bit, or pieces that require electroplating for EMI. SLS is less favorable for cosmetic models because the parts require multiple cycles of sanding and priming before painting. Like SLA, it may be necessary to machine a set of parts for reliability testing.

DMLS is great for fast turn metal parts with complex surfaces in low volumes. The parts can be used for fit check, to identify potential problems, and some mechanical testing. DMLS is not a replacement for 5-axis machining or casting, but can be useful when time is tight.

Polyjet

How it works: Like SLA, Polyjet is an additive process that builds parts in layers of UV curable resin. Unlike SLA, Polyjet uses an inkjet style head to deposit the resin in very thin layers on the platform (less than .001” thick). The extra-thin layers create parts that are dimensionally accurate, and the inkjet head is very fast. Polyjet has resins in various colors that mimic acrylic, but they also have rubber like materials that can be used in the same machine. In fact, some of the newer machines can deposit plastic and rubber in the same build making it possible to make overmolded parts, or parts with a living hinge. The Polyjet machine is designed with safety in mind, so it can be installed in an office like a copy machine.

polyjet_blg1

How it’s used: Polyjet parts are fast and very accurate. Product designers can use Polyjet in place of SLA to check fit and identify potential problems. However, the finished parts are brittle and less rigid than SLA, so the designer has to analyze their geometry and testing requirements before choosing Polyjet.

Given the office-friendly nature of Polyjet machines, engineers can fully integrate check models into their design process. For example, I once had two in-house Polyjet machines at my disposal. It was extremely convenient to design a part in CAD, print a 3D model, check things out, and update the CAD. A few iterations produced a design that was ready for production, and only required one round of machined prototypes for reliability testing. This reduced time to market and the machine shop workload.

Machining

How it works: Machining is the opposite of all processes discussed thus far, in that it removes material from a block instead of adding it layer by layer. Machining is the most versatile process because you can make almost any part from nearly any material in the same machine. The downside of machining is that it requires a great deal of up-front computer programming by a trained operator to tell the machine where to remove material. This typically makes the lead time longer than rapid prototyping, and the cost is higher for a hand full of parts. However, once the machine is set up, it can run identical parts over and over which reduces cost for higher volumes of parts.

machining_blg1

Machining can produce complex shapes out of a vast number of materials

How it’s used: Machining can be used in any phase of a project. Unlike the other processes, product designers can order parts in the material they plan to use in production (or very close). They can use the parts for fit check, to look for potential problems, and perform mechanical testing. Machined parts are also well suited for cosmetic models, though the rapid prototyping methods could be a better choice if a low-touch cosmetic model is the only deliverable. If the models are handled repeatedly, we recommend machined parts. For example, we recently helped a client launch a new product at a tradeshow with lots of press coverage. The models had to be beautiful and durable so the press could handle them. The final assemblies looked like perfect production units, and still look great months after fabrication.

Five Materials Worth Watching—A Distraction

October 29th, 2008 by Lori Hobson

MindTribe has an orb in the office that we need to stop watching. The orb glows red when the NASDAQ drops, glows green when it rises, and pulses when the index’s movement exceeds 4%. Lately, its perpetually pulsing red light has been making me feel as if a hooker moved in to the next row of cubicles. Ironically, the orb can’t be reconfigured to monitor something more optimistic than tech stocks because—in a true sign of the times—the Web site that supports it is now defunct.


The Orb Glows Red When the Market Is Down – Lately, We’ve Needed a
Distraction from Its Bad News
(photo credit: MindTribe)

In an effort to watch something other than the markets, I asked our MEs and friends for some material innovations that are fun to think about as a diversion. The dream team came up with five materials that are fascinating enough to distract you momentarily from your 401K.

Auxetics

Auxetics thicken when stretched. Pull on most materials and they become longer in the direction pulled and thinner opposite to the pulling force. Think of stretching a rubber band to shoot it from your finger and how it narrows in diameter. Unlike rubber bands, if you stretch auxetics in one direction, they expand in the perpendicular direction.  (See the Auxetic Materials Network)

Auxetics are both naturally occurring (e.g., cow teats) and man-made (certain polymers). Their unique property is a result of their underlying formation. Auxetics have a hexagonal microstructure that works like a hinge. When pulled, the hinge-like structure pushes out the substance in the perpendicular direction.


Hexagonally-Shaped Auxetic Structure Before and After Being Stretched
(Image credit: MindTribe)

One useful implication of this property is what happens when the material is hit. With a conventional substance, e.g., standard foam, the material compresses at the point of impact and the force is dispersed by spreading perpendicular to the impact. That is, the material pushes out away from the point where is it hit, making the non-auxetic material thin at the point of impact and vulnerable to breakage. With auxetics, the material pushes in toward the point of impact, making the material more resistant to breakage.

Because of this impact resistance—not to mention the potential funding opportunities from Homeland Security—literature about auxetics focuses on how they might be used to make military gear like bullet-proof helmets.  Another potential application of auxetics is as a substitute for conventional polymers in arterial replacement. Artificial arteries fabricated from normal plastics narrow in diameter when stretched by a body movement. If the artificial arteries could be made of auxetics, they could elude inadvertently cutting off the blood supply.

Closer to the typical MindTribe project, an immediate commercial application seems to be how we can use these materials to mount electronics like displays to resist breakage during a drop. Or alternatively, they might serve as an attachment fixture. If we compressed auxetic material into an opening it would be hard to pull out, working like a malleable mechanism similar in function to a molly bolt.

TegrisTM

To address the need for affordable materials that are both lightweight and strong, Milliken & Company has produced a composite material branded “Tegris,” which it markets as an alternative to carbon fiber composite. Tegris has about 70% of the strength of carbon fiber composite, and it is only about 10% of the cost.

Auto racing has a way of driving material innovation. Carbon fiber might be fine for Formula 1 budgets, but what about racing’s poorer cousins? NASCAR adopted Tegris for use in its splitters. Unlike carbon fiber, it doesn’t splinter when it breaks, which prevents having sharp pieces of splitter lying on the track after the typical NASCAR pile up. (Maybe it’s something even Adrian Sutil would lobby for after that unfortunate tire puncture at the F-1 Japanese Grand Prix.)


Tegris-Based NASCAR Splitter Being Examined by a Race Official
(photo courtesy of Milliken & Company)


Tegris-Based Splitter Survives a Crash Intact, Even When the Impact Breaks
the Steel Supports
(photo courtesy of Milliken & Company)

Tegris is composed of polypropylene threads fused together in successive layers. The patented process starts with a polypropylene structure co-extruded as a film, which is then slit into tapes and highly drawn to create a stiff, strong core. The tape yarn is woven into a fabric, and successive fabric layers are pressed together to create a single piece using thermoforming. The outside layers fuse together, playing the same role that the epoxy or resin plays in a carbon-fiber composite, while the core provides the structural strength. Layers are stacked and pressed together at very high pressure, then cut using water jets (like the one MindTribe helped develop for Flow International). The NASCAR splitter uses 100 layers of the fabric.

According to Milliken, the composite provides two to fifteen times the impact resistance of a typical thermoplastic. While Tegris is not as light or as stiff as carbon fiber composite, it is fully recyclable, unlike carbon fiber. The material returns to standard polypro upon melting during recycling. Also, by avoiding the use of glass for stiffening, Tegris won’t wear out molds the way fiberglass does.

The applications beyond motorsports currently include other less motorized vehicles like kayaks and canoes. With its strength and weather resistant properties, one could also imagine outdoor furniture formed from the material. Tegris-based patio seating would be a good project for Milliken to engage some design team like Mike and Maaike, a team with a fresh take on tired categories, to explore.

Catalyst-Infused Aerogels

With our energy and environmental outlook almost as bleak as our near-term economy, people seek promising ways to improve the situation. The process of catalysis is being heralded as an environmental and industrial godsend for the future.  Catalysis is a process that speeds the rate of a chemical reaction by means of a chemical substance known as a “catalyst.” The catalyst is not consumed in the reaction; it expedites it. Through its chemical assistance, catalysis reduces the amount of the other substances consumed in the reaction, as well as the waste byproducts. Typically, catalysts also allow the reaction to occur at lower temperatures, thereby conserving energy.

Precious metals, particularly platinum metals, are often catalysts for many common applications like catalytic converters in cars. But precious metals are expensive. (That’s why thefts of catalytic converters are rampant lately.)

Now researchers at Stanford University have been experimenting with ways to reduce the quantity of precious metals required in application to achieve the catalytic reactions. They have devised composites using carbon aerogels, which are highly porous (the surface area of carbon aerogels ranges between 400-1000 m²/g), in conjunction with a catalyst like platinum. The process involves using Atomic Layer Deposition (ALD) to apply a “coating” of platinum to the surface area of the aerogel particles. The resulting material has a high amount of platinum surface area, but reduces the overall amount of platinum required since the volume is not solid platinum. According to the Stanford researchers, even with platinum exceeding $2,000 an ounce, the amount of platinum required for their aerogel “chip” would still cost less than a penny. In their tests, the aerogel infused with platinum was able to catalyze 100% of carbon monoxide into carbon dioxide. (See Nanotechnology research could take the cost out of catalysis)

platinum-infused aerogel
Stanford Researchers Are Infusing Aerogel with Catalysts like Platinum
(photo courtesy of Stanford Engineering)

Beyond the standard automotive catalytic converter, catalyst-infused carbon aerogels extend really nicely to hydrogen fuel cells. According to the Stanford team, in such applications, carbon aerogels would work well not only because they are good catalysts. Carbon aerogels conduct electricity, which could help reduce loss of electrons transitioning out of the fuel cell and into the device it is charging. American Aerogel in Rochester, New York, a company that provides aerogel primarily for its insulation properties today, has seen an increase in inquiries regarding fuel cell applications.

Magneto-Rheological Fluids

Some of the inspiration for this blog came from an ultra-cool product designer that I met while I was in Singapore for the Formula 1 race. Teo Dabov not only knows materials; he looks somewhat like Fernando Alonso, the Renault driver who unexpectedly won that race. Over startlingly bad coffee in the hotel restaurant one morning, Teo and I got to discussing materials, and he turned me on to magneto-rheological fluids.


Product Designer Teo Dabov Knows about Materials and Looks Like
Two-Time Formula-1 Champion Fernando Alonso
(photo courtesy of Phil Hobson)

Magneto-rheological (MR) fluids are the result of micrometer-sized magnetic particles suspended in a carrier fluid like oil. They are sometimes called “smart fluids” because one can control the viscosity by applying different intensities of a magnetic field.  When a field is being applied, the MR fluid’s consistency can be instantaneously changed from a free-flowing liquid to a visco-elastic solid. The yield strength of the substance is completely controllable by the intensity of the magnetic field.

MR fluids are reminiscent of ferromagnetic fluids in some ways, but ferrofluids primarily consist of nanoparticles that remain suspended in their fluid. This leads to different application for the two types of fluids. Ferrofluids are typically used for their friction-reducing qualities, for example, liquid seals that use a magnetic field to hold them in place. (See more.)

The applications of MR fluids are fascinating to ponder. The ability to control the resistant force with an electromagnet lends itself to control-based applications. The uses so far are for things like shock absorbers that use MR fluid, with the magnetic field dynamically controlling the amount of damping the shock provides. MR fluid is also used in vehicles to control the rotational motion of a clutch, and in human prosthetic legs to decrease the shock to the leg when its wearer jumps. (MindTribe would be a “shoe” in for a project to develop something like that!) These are all fairly large-size products, making me wonder about the applications in something smaller, say hand-held devices. MR fluids might enable some pretty novel interface options for control features like physical button layouts that change dynamically based on context.

Transparent Aluminum

The name of this material really got me excited when Alan Laursen, a mechanical engineer at MindTribe, suggested it for this blog. Beyond the Star Trek movie’s water tanks for humpback whales, “transparent aluminum” brought up visions of invisible cooking pots and see-through foil for leftovers. I just don’t get as excited about the actual applications, which appear currently to be exclusively military. Still, most defense technology can be adapted for less violent means—although, that said, some of the leftovers at MindTribe turn out to be just as deadly.


Containers Hide Nasty Leftovers of Mass Destruction—Too Bad Transparent
Aluminum Isn’t Cost-Effective for See-Through Lids or Other Consumer Applications

The process of making aluminum transparent apparently is comparable to the process that makes glass transparent. According to one Web site that describes that process, glass becomes transparent by messing with molecular alignment via temperature changes: “The process of heating and cooling the glass ingredients transforms them into a molecular stew and solidifies them in that same liquidlike [sic] state with all of the molecules unaligned with one another, enabling light to pass through the hardened glass.”

To create transparent aluminum, Raytheon starts with a powder comprised of aluminum, oxygen and nitrogen. This powder is molded and baked the way a ceramic is baked. The powder liquefies and then cools into a solid, creating a rigid crystalline structure. The resulting aluminum alloy molecules are arranged as if still in liquid form. Polishing strengthens the material and makes it clear.

Apparently, the heating and handling involved makes the process for creating transparent aluminum prohibitively expensive outside the surreal budgets of defense contracting. The substance has been layered onto bullet-proof glass in vehicle-window size prototypes. The good news for soldiers is that transparent aluminum-coated glass weighs half as much and is half as thick as conventional bullet-proof glass, but has the ability to stop anti-aircraft fire.

Too bad we can’t use it as a coating on touch screens any time soon, not to mention as a way to transport whales or monitor refrigerator contents.

Looking into the Orb

At the next cocktail party—the last F-1 race of the season at the Hobsons next Sunday?—hopefully these materials will make for better discussion than the latest statement from Bernanke or Paulsen. Yet, despite the economic downturn, business at MindTribe still has a healthy exuberance about it. The flashing orb does keep us mindful of our blessings. Some of our clients may be “too big to fail” (and we know what that means after Lehman). More likely, in the case of our large corporate clients, the projects are too strategic to cancel. For our startup clients, it seems like innovation is the best investment compared to the alternatives. Most entrepreneurs seem to trust their own instincts and skills by investing in their own ideas.

As my colleague Adam pointed out, if worst comes to worst, we can move the orb to the window at MindTribe, the red light blinking, and develop a whole different “consulting” business.  Maybe that would support our plans for adding a San Francisco office given the recent legal movements there.

Acknowledgements
Subject matter: Teo Dabov, Geoff Nichols, Troy Edwards, and Alan Laursen
Photos and images:  Jerry Ryle, Milliken & Company, Phil Hobson, David Orenstein and Jeffrey King (
Stanford engineering)
Kibitzers: Tom Hsiu, Adam Rothschild, and Tim Prachar for pointing out those who were once called “prostitutes” prefer to be called “sex workers.”

The Secret Link to Marketing Breakthrough Products

July 22nd, 2008 by Lori Hobson

Silicon Valley’s Coolest Invention May Be Its Design Community

“Designed by Apple in California,” it reads. It’s July 11, and I am coddling a new iPhone.

It’s not designed in America. Not designed in the US. It’s Designed in California. What is it about the Bay Area and our product design community? It’s not just Apple. We have attracted a startlingly disproportionate number of the world’s best industrial design and product development (ID/PD) people to our little pocket of shoreline. Perhaps history will recognize this West Coast Design community as more influential than the mass media or academic institutions appear to notice. Sometimes we can’t get our clients to acknowledge our role at all, let alone put it on their product label. Still most of the successful companies here recognize that this community plays an instrumental role in bringing their technology innovations to market.


iPhone’s label highlights ”Designed by Apple in California”

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MindTribe’s Interactive Exhibit

June 5th, 2008 by Jerry Ryle

What Engineers Do If You Give Them a Dial Tone

Someday, MindTribe’s headquarters will be made of interactive masonry. Each brick will be molded from recycled consumer electronics and in-mold decorated with a high-resolution OLED display. Thousands of bricks will cooperate with distributed intelligence to celebrate your importance as you pass by. Depending upon your mood—as determined by your expression, posture, gait, and temperature—our building might inform you of your portfolio performance, challenge you to improve your mixed martial arts, or lift your spirits with kittens that frolic after your shoelaces. Someday. To tide ourselves over until that day, we’ve installed a 65″ plasma television in our front window and have written an interactive game you can play with your cell phone.

Playing Games at 119 University Ave.
MindTribe’s New Interactive Exhibition on University Avenue

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Early Evidence the Designers Accord Is Working

April 21st, 2008 by Lori Hobson

A Question of In Mold Decoration and Recyclability

Skeptics beware. Last week, MindTribe encountered direct evidence that the Designers Accord is actually having an impact. An engineer and I were meeting with a vendor. I won’t lie. Our primary focus was in exploring some issues that might help achieve the design intent of our client’s ID team, not any altruism for the environment. Late in the discussion I asked, “So how recyclable is this stuff?”

The fascinating part of the vendor’s answer was not that he didn’t know – he didn’t. The part that was stunning is what this veteran sales rep said. He shot me a glance and said, “That is only the second time that I have been asked that. The first time was yesterday.”

The rep was an in-mold decoration (IMD) supplier who is well known and well liked within our ID/PD community. The people with whom he had met the previous day were industrial designers in San Francisco that MindTribe knows (and loves).

IMD on our HP notebook
IMD used by HP to achieve a pattern on a notebook

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A Drool-Worthy Process for Rapid Prototyping of Metal Parts

March 13th, 2008 by Lori Hobson

Direct Metal Laser Sintering Meets Formula-1 – Next Up Product Prototypes?

At my house, it’s not enough to love great products and every detail of how they were made. That fact is obvious to anyone who’s seen my less-than-interested daughter hold her ears and run out of the room screaming at the first peep of conversations involving “machining” or “part line.” Product design infatuation was clearly part of our marriage vows, along with brewing strong coffee, making soufflé, and having and holding until the end. But those who know my situation best know that a keen love of motorsport was also part of the pre-nup. So when Formula 1 starts using a new method of rapid prototyping in metal, well, the pairing of the two topics—racing + product—seems almost cause for a celebration where I live, or at least a multi-hour discussion of the method’s potential over dinner with our equally obsessive friends.

Bed of Parts

Real Metal Parts from an Astonishing Prototyping Process
(photo courtesy of 3T RPD)

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Mini-USB is dead. Long live Micro-USB!

February 14th, 2008 by Jerry Ryle

While digging through one of our many boxes of miscellany, we recently stumbled across a perplexing cable that seems to connect 1975 to 2000. Perhaps the ferrite bolus actually houses a small flux capacitor that reduces conducted tachyon emissions.

Cable that connects 1975 to 2000

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As a Matter of Fat

January 11th, 2008 by Lori Hobson

Design, Materials, Process, and Greater Values in the “Thick” of the New Year

It must be January. Everyone in America is doing one of three things: writing IDEA entries, attending CES/MacWorld, or getting in shape. Since our product development community is busied with the first two, maybe we should take a break and consider the issue on the minds of most other people this month.

Outside of our industry, massive numbers of Americans make a resolution to lose weight every January. Apparently these are non-binding resolutions since about 1/3 of this population remains not just overweight, but obese. (Centers for Disease Control)

istock_largeperson.jpg

About 33% of Americans are obese according to CDC

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15 Reasons Why We Work at MindTribe

December 17th, 2007 by Lori Hobson

Engineer New, Cool Things While Other People Attend Corporate Meetings

New product development is not for everyone. In fact, it is hard to find that rare individual who is extremely smart (clients don’t pay for help they could find anywhere), more motivated than a home seller on a fault line in the Central Valley, and simultaneously insane enough to sign up for an exceedingly high level of responsibility on projects of such variety that the only unifying elements are (1) they involve technology and (2) no one has ever tried to make them before.

It makes MindTribe a very different kind of place. While it is not the job for every engineer, the people who are here love their jobs. I asked our team, “What is it about this place?” Here are 15 slightly censored reasons why we love to work here:

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